VICTORIA STARK
VICTORIA STARK
This project’s focus was rebranding and redesigning the existing website of Miguel’s Pizza located in Red Rock, Kentucky. After extensive user testing analysis, it was evident special attention needed to be given to showcasing Miguel’s three-part entity: their restaurant, camping venue, and gear shop. After building out eight HTML page prototypes for desktop and mobile versions, it was pertinent to create cohesion under one color palette, adding visual interest through photography and graphics and acquiring uniformity across their three personas. Along with writing all the body copy for the new website and refining a more intuitive site map, the website developed into a more approachable navigation and held a stronger brand identity that reflected and catered to the growing rock climbing community.